Don’t sabotage your property sale with poor quality marketing photos. Follow these steps to ensure buyers browsing the web see your home at its best.
A whopping 98% of buyers kickstart their home search by scrolling through property portals.
So when marketing your home, it’s important to think carefully about what buyers will see when they click on your listing.
Here’s why first-rate photos are critical:
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Photos show the property’s potential
If the rooms look light, bright and spacious, buyers don’t have to work too hard to imagine themselves living there. -
Clutter sends the wrong message
If the images show rooms strewn with clutter and laundry, buyers will assume the seller is in a rush – and may go in with a low offer. -
Photos reflect care and condition
If a home looks dark, dingy or unloved, buyers will worry about what problems might be lurking behind the scenes.
How to get your property photos right
The good news is that by following a few simple steps, you can ensure your property photos do their job – and send all the right messages to buyers.
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Declutter – You’ll need to sort through your belongings for the move anyway. Now’s the time to donate, sell, or store unused items.
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Depersonalise – Remove family photos, pet beds, toys and collectables. These can distract buyers and make it harder for them to visualise themselves living there.
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Review furniture – Oversized or too much furniture can make rooms look small. Try removing a few items to create a better sense of space.
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Keep it neutral – Bold colours and wild wallpaper won’t appeal to everyone. A fresh coat of neutral paint can work wonders.
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Tidy outside – Gardens, paths and driveways should be neat. Move bins and cars out of sight for exterior shots.
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Dress the space – Fresh flowers, a bowl of fruit and neatly made beds help create a welcoming atmosphere.
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Tidy up everyday clutter – Put away washing-up liquid, dish racks, cleaning products and toiletries. Less is more.
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Choose a great agent – Not all agents are equal when it comes to marketing. Check their current listings and choose someone who presents homes professionally.
Looking to sell this spring? Contact Spencer Harvey for a free, no-obligation valuation today.
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